We are a farm to home eco-friendly store started with love and responsibility for people and biodiversity of the environment. The widespread use of synthetic chemical fertilizers and pesticides in the environment has made us realize the importance of organic farming. Land degradation, water contamination, air pollution, climate change, and health issues linked to the food we consume.
The phrase "we are what we eat" inspired the formation of team Seeragam. We recognized the need to create a sustainable connection between natural farmers and everyday consumers, bridging the gap for healthier and more conscious living.
We are a community with farmers, well-wishers, 5000+ families who trust us and keen about health and chemical free food.
With inspiration from stalwarts in natural farming Masanobu Fukuoka (Japan) and Nammalvar Ayya (TN, India), we set a strong value and commitment towards the path of safe food. In 2015, we started to work with organic farmers who were finding it hard to sell their produce. We identified a market for them through various organic stores in Tamilnadu and a few stores in neighbouring states as well. However, we also realised a need to connect to consumers directly.
Seeragam was conceived on August 17th, 2018 as a farm to home store, with a clear vision and commitment to the core values that continue to guide us. Before opening our store, we established key principles that we vowed to uphold, and these values have been instrumental in our growth and recognition as a unique store known for trust, authenticity and sustainability. Over the years, we have successfully partnered with more farmers and like-minded groups who share our dedication to sustainable practices and goals. After four years, we expanded our operations by opening a store at Chennai on 12th June 2022.
Seeragam works to provide a way for unadulterated, traditional and local food. We work with natural farmers across the country who produce high quality food our ancestors ate which were natural and healthy.
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Our top priority is providing people with authentic, chemical-free products. To guarantee this, we personally meet farmers, inspect their farms, and thoroughly evaluate their organic agricultural practices. It also helps us in having a personal connection and bonding with farmers and understanding their concerns or issues and standing with them.
We strive to uphold our traditional culture of sustainable living by avoiding single-use plastic within our store. We consistently remind and encourage customers to follow this tradition by using reusable cloth bags, steel or glass containers for their in-store purchases. Conscious choice of Reduce, Recycle, Reuse is one of our important value.
We prioritize transparency and open communication, even when it means explaining why a product is unavailable due to ethical sourcing concerns. We believe in long-term customer relationships based on honesty and shared values.
We actively collaborate with our Organic farmers, analysing climate and natural season cycle together. We value the wisdom of experienced farmers, seeking their guidance on crop selection, rotation, and sustainable agricultural practices.
We believe in empowering our customers with knowledge. We take pride in educating them about our products, including their benefits and proper usage. We also education in the form of workshop, awareness campaigns and sessions.
We prioritize self-reliance and do not sell branded or packaged food products. Instead, we manufacture all value-added products in-house, using chemical-free raw materials obtained directly from our Organic farmers, tribal villages and by using traditional practices which are even from the “Sangam Period”.
The Tamil meaning of சீரகம் = சீர் (balance / harmony) + அகம் (body) means 'balances body in Harmony'.
We strive and aim to bring only such products which could bring balance and harmony to our customers. Despite various spices available in our cuisine, 'Seeragam' (cumin seeds) is considered as one of the most prominent spice. Without Seeragam, the spice box is never complete. We have inculcated similar values into our store and policies too.
The name ‘Seeragam’ also creates an element of curiosity amongst the people who hear about it as a brand.
To see a society where people are more aware about traditional values of food and the part it plays in the health of one’s life. To enable the farmers who are striving to make this vision come true.
1. Farm-to-Home retail approach connecting farmers and consumers to provide chemical free products in environment friendly packaging.
2. Commitment to focus on native seeds with a dedication to preserve local food that cherishes the wellness of both individuals and the life around us. Stand against Genetically Modified (GMO) seeds
3. Create awareness on Holistic wellness, Traditional cooking methods, and 'Fair-Trade' ethics.
1. We shall happily claim that Seeragam is the first conceptual store which does not use single use plastic packaging material. We use cloth bags; paper covers and biodegradable pouches & boxes.
2. We encourage people to bring their own containers or bags to purchase products and in turn focus on reducing waste generation which ends up in landfills.
3. We encourage people to bring their own containers or bags for purchasing products and in turn focus on reducing waste generation which ends up in landfills.
4. Every product in our store is directly sourced from natural farmers and all value-added products are made by our team in our own setup. There are no traders or dealers in between, which ensures fair pricing for farmers and customers.
5. We also reach out for awareness sessions on holistic wellness, sustainability and food in the form of workshops, training both online and offline in schools, colleges, corporates and other communities and associations.
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Founder
Partner - (Chennai)
Operations & Management Head– Coimbatore